We’re loving video on our phones: NZ mobile use in 2013

This is an old post but I’m leaving it here for the hell of it. Failed links have been updated (where possible) or removed.

Some catch-up reading on mobile and tablet use in New Zealand in 2013.

Mobile devices now account for more than a third of TVNZ’s Ondemand service video streams | StopPress
Mobile devices now account for more than a third of TVNZ’s Ondemand service video streams and are a key part of the growth in video views. More than four million videos were watched using the service last month, an increase of 82 percent on the same month last year.

Over a third of Kiwis could own a tablet this year: Ericsson | StopPress
The [research] panel’s top uses for tablets were internet browsing at 66 percent, emailing at 58 percent and games at 53 percent. For smartphones, they were voice and SMS, internet browsing, using mobile apps, instant messaging and watching videos. “When asked about time of tablet use, most New Zealanders use their tablet at home in the evening, followed by while watching TV and in bed before sleeping,” says Chiastien. “Holiday usage is next on the list. Tablets are also commonly used as a time-killer as more than 36 percent use their tablets while waiting for something.”

Google’s 2013 ‘Our Mobile Planet’ research
A few out-takes from the research (which polled 1,000 New Zealanders aged 18-64 who identified themselves as using a smartphone to use the internet).

  • 54% search on smartphone each day
  • 27 apps installed on average (8 paid)
  • 69% watch video (17% at least once a day)
  • 74% have researched a product or service on their phone
  • 33% have purchased using smartphone (53% of those in the past month)
  • 88% of smartphone users notice mobile ads

But there are still barriers to mobile transactions, including size of screen, slowness, security concerns and difficulty comparing products and prices.