If you find any of those website elves, send them my way

Is it just me, or do you find in your organisation that people expect websites to mushroom by magic, as if little elves were at work while you slept? I’ve lost count of how many newsrooms I’ve come across which rely on the efforts of a single, young, overworked web editor to monitor and update their website 24 hours a day, seven days a week (impossible, of course, they just do their best Monday to Friday and hope nothing breaks on the weekend to make them look like muppets).