Timewise, I’m motivated to embus (and other frowned-upon words)

Every now and then newsrooms receive edicts banning overused phrases and ungainly words. The use of access and impact as verbs springs to mind – something we were on constant guard against on the Business pages of the Daily Telegraph when I was there a few years ago. Apparently, this is nothing new. The NZ Herald in its 1966 Manual of Journalism exhorted its writers thus: “In recent years, without making them pass any sort of entrance examination, we seem to have admitted dozens of words which usually have little excuse for appearing in a newspaper. Some examples: ‘Few air services operated yesterday because of fog.’ Why not: ‘Fog stopped most air services yesterday.’