A couple of interesting notes in Sarah Marshall’s journalism.co.uk coverage of the 2013 Mobile Media Strategies conference in London. She quotes Chris Duncan, customer sales director at News UK, which owns The Sun and The Times. He said: 67 per cent of sales completed on mobile devices, with a 50:50 split between those signing up …
Continue reading “‘Readers with more mobile devices stay subscribed longer’”
Some catch-up reading on mobile and tablet use in New Zealand in 2013. Mobile devices now account for more than a third of TVNZ’s Ondemand service video streams | StopPress Mobile devices now account for more than a third of TVNZ’s Ondemand service video streams and are a key part of the growth in video …
Continue reading “We’re loving video on our phones: NZ mobile use in 2013”
Three takeaways from Jeff Bezos’s meetings with staff at the Washington Post (2013). Bezos, founder of Amazon, agreed to buy the Washington Post for US$250m. Asked how he would define success, Bezos replied: growth. Continuing to contract by cutting the staff would lead to extinction, he said, “or, at best, irrelevance.” “All businesses need to be young …
Continue reading “‘If your customer base ages with you, you’re Woolworth’s’”
Nice post from Mark Armstrong, of Longreads, arguing that we can raise the value of our content if we let people take it with them and consume it when they’re ready – whether that’s right now, on the couch tonight, during a flight next week, or in a month’s time. Let people take content with …
So you’re a daily newspaper guy and you think people have always paid for news. Fair enough. Some of your readers probably do pay for news. But if you want to charge for your news online you’re going to need to know roughly how many people are willing to pay for it so you can …
Continue reading “A simple test for whether people will pay for news”
I reckon I read 10 per cent of what a news org produces on a given day; more on some days, less on others, and some days none at all. So my perception of ‘the news’ as a whole is based on this small amount I see of what the world’s news orgs produce – …
Continue reading “News has a filter problem: we judge the whole on the little we see”
