The Economist’s Tom Standage spoke to Joseph Lichterman at Nieman Lab recently about the newspaper’s digital strategy and “the limit of a model based on advertising”.
I was struck by the clarity of purpose expressed in these paragraphs:
We sell the antidote to information overload — we sell a finite, finishable, very tightly curated bundle of content. And we did that initially as a weekly print product. Then it turns out you can take that same content and deliver it through an app.
The “you’ve got to the end and now you’ve got permission to go do something else” is something you never get. You can never finish the Internet, you can never finish Twitter, and you can never really finish The New York Times, to be honest. So at its heart is that we have this very high density of information, and the promise we make to the reader is that if you trust us to filter and distill the news, and if you give us an hour and a half of your time — which is roughly how long people spend reading The Economist each week — then we’ll tell you what matters in the world and what’s going on.
The article’s a good read. Recommended.