This is an old post but I’m leaving it here for the hell of it. Failed links have been updated or removed.

We’re closing allabouthestory down at the end of February 2012, and have written to our members to tell them so.

My thanks to those of you who’ve sent messages of support. Very much appreciated.

I don’t propose writing an in-depth post about the decision since it’s a fairly straightforward one. We said at the beginning that the site would be an experiment and our conclusion is: Yes, there is some demand for this kind of content marketplace and we have provided a useful service for some of our members, but overall the opportunity just isn’t compelling enough for us to take it any further. Co-founder Lance Wiggs has written a brief post about it here.

I’ve learned a lot along the way – about the market, the media, myself, building websites and marketing businesses online – and will no doubt reflect on those things here over time.

In the meantime I’ll be working with Fairfax Media on newsroom change management, thinking about my next project, and trying to read more books – perhaps with this advice from Francis Bacon in mind:

“Some books are to be tasted, others to be swallowed, and some few to be chewed and digested. That is, some books are to be read only in parts; others to be read but not curiously; and some few to be read wholly, and with diligence and attention. Some books also may be read by deputy, and extracts made of them by others; but that would be only in the less important arguments, and the meaner sort of books: else distilled books are, like common distilled waters, flashy things.” — Francis Bacon essay ‘Of Studies’ 1612