Mine’s worth $0.407. What’s your personal data worth?

Via Quartz comes a link to a Financial Times interactive graphic that lets you know roughly what a marketer might pay for your personal data.

The average person’s data often retails for less than a dollar.

General information about a person, such as their age, gender and location is worth a mere $0.0005 per person, or $0.50 per 1,000 people. A person who is shopping for a car, a financial product or a vacation is slightly more valuable to companies eager to pitch those goods.

Click on the pic to read the rest and try the interactive.

What Data is Worth