I enjoyed this post from Lauren Rabaino on 10,000 Words about the use of kinetic type in video storytelling and how it can be used in journalism.
“There’s huge value in being able to tell a story that people will read all the way through– from start to finish– and then share with all their friends and family. Kinetic type lends itself to exactly that kind of attentiveness and shareability.
“I’m not alone in watching those videos all the way through, every time. We’re of a visual era. We like seeing content in a way that engages us, a way that attracts our full attention. These videos are addicting — but not just because they’re fun. You walk away from them with a new wealth of knowledge that is easily digestible and thus easily retainable.”
She provides a few examples including the well-known Did You Know videos and this one from Good magazine about the cost of war to the US.
As an aside, while I was checking into the numbers used in the video I came across costofwar.com, a running (and rather sobering) counter of the cost of the war in Iraq and the war in Afghanistan (based on funds allocated by Congress).
Lauren finishes her post with a how-to list. Here are the first three suggestions on her list:
1. Before you get started, fully flesh out the exact copy you want to use. It’s a pain to go back and change even one word, especially if you’re going to narrate.
2. Keep the text simple. Short sentences. Think about which words and phrases are important from the start so you can later highlight them with a different color or motion.
3. Watch a few tutorials to get a feel for how it will all come together in the end. There are kinetic type tutorials all over the web.
You can read the rest of the list and Lauren’s post here.