I came across this Steve Jobs quote in Nassim Nicholas Taleb’s tremendously entertaining book, Antifragile: Things That Gain from Disorder, and it struck a chord. I notice it’s a fairly popular quote on Goodreads too, as are quite a few from Taleb’s book.
People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I’m actually as proud of the things we haven’t done as the things I have done. Innovation is saying no to 1,000 things.