The Evolving Newsroom

Twitter search has its limits

Another reality check for the “real time search” idea. At the South By Southwest geekfest this week, CNET’s Dan Terdiman reports that trying to find anything useful out of Twitter search with the standard #sxsw hash tag has been almost impossible.

This year because of the conference’s impressive growth and Twitter’s broader mainstream appeal, it has become almost impossible to find the same value as in the past. I did a search for the “#sxsw” tag on Saturday afternoon and found that there had been 392 tweets with the term in just the previous 10 minutes. That number mushroomed to more than 1,500 in the previous hour.

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