Twitter is ‘NZ’s 39th most popular website’

A couple of pull-outs from Hitwise‘s latest newsletter.

Twitter NZ’s 39th most popular website in June;  nzherald.co.nz is media site with most downstream traffic

The popularity and growth of Twitter (www.twitter.com), the micro-blogging service, has been astonishing over the past 12 months increasing its market share by over 14 times in All Categories (comparing June 2008 and June 2009).

The website had a meteoric rise, jumping 556 places within 12 months to rank 39th most popular website in New Zealand across All Categories for June 2009.

Launched in March 2007, Twitter has now passed being just the domain of the über-cool and early adopters and has quickly moved into the realm of the everyday user.

…Analysis of Hitwise Clickstream data highlights that the following industries received the largest volumes of traffic from Twitter:

• Computers and Internet – Social Networks and Forums
• Entertainment – Photography
• Computers and Internet – Search Engines
• Lifestyle – Blogs and Personal Websites
• Entertainment – Multimedia
• News and Media – Print

…Websites that received the largest percentage of Twitter’s downstream traffic for the week ending 11 July 2009 were Twitpic (+178.5%), Facebook (+36.3%), Google NZ (+23.9%), YouTube (+87.8%) and Windows Live Mail (+220.4%).

The highest ranking News and Media website receiving downstream traffic from Twitter is The New Zealand Herald (www.nzherald.co.nz), which received 1.09% of clicks from Twitter for the week ending 11 July 2009; highlighting the commonplace sharing of news items of interest via the micro-blogging service.

nzherald.co.nz tops Hitwise’s News and Media sites for week ending July 11

This category includes websites of magazines and newspapers, and news relating to the computer and IT industry. The category includes e-zines of a general nature, covering a variety of subject areas.  All data below is based on All sites » Weekly rankings for the week ending 11/07/2009 » Ranks by ‘Visits’.

News and Media  (All sites,  Weekly rankings for the week ending 11/07/2009, Ranks by ‘Visits’)

Rank                                                                       Website

1.    The New Zealand Herald                       www.nzherald.co.nz
2.    Stuff                                                                www.stuff.co.nz
3.    TVNZ                                                            www.tvnz.co.nz
4.    MetService                                                www.metservice.co.nz
5.    Yahoo!xtra – News                                 nz.news.yahoo.com
6.    SkyKiwi                                                       www.skykiwi.com
7.    BBC News                                                    news.bbc.co.uk
8.    Google NZ News                                       news.google.co.nz
9.    3news.co.nz www.3news.co.nz
10.   MSN New Zealand – The New Zealand Herald     msn.nzherald.co.nz