Time spent vs ad spend ‘out of whack’

By Julie Starr | Published: June 9, 2010

There are a few interesting numbers in this slide presentation on internet trends made at a marketing conference in New York by Morgan Stanley’s Mary Meeker. (Links to a pdf download.) She points to big growth in mobile and the iPad being one of the fastest growing ‘new consumer computing devices’ ever.

This one caught my eye:

Time spent vs ads

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  • http://billbennett.co.nz Bill Bennett

    I read that as: Internet publishers are massively undercharging for advertising.

    After all, it’s not as if most commercial sites aren’t already chock-a-block with distracting advertisements.

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