The rise of on-demand web-to-print publishing
Thu, Mar 12, 2009
Web-to-print publishing sites are cropping up more and more. It’s an interesting idea, I think, to take material published online (or on your desktop at home) and republish it in book, ebook or magazine format.
Publish your own magazine
One such site is MagCloud, an HP venture some of us heard about at Webstock from contributor Derek Powazek, who publishes Fray and was co-leader of the recent Managing Sustainable Communities workshop with Heather Champ, community manager for Flickr.
The idea is you create a magazine at home (using a desktop publishing system), upload the pdfs to MagCloud and get it printed on demand and posted out to you. No shopping around for printers or negotiating rates, just upload, say how many copies you want and hit the button. The pricing is all clearly laid out on the site. Simple.
We talked a bit about how on-demand printing might affect the news business. One point that’s stayed with me is that historically a newspaper’s community was defined by its location – the town it set up in – and it published news relevant to that community. But the internet allows us to define our own communities and belong to many.
Now those self-defined communities can engage with one another online and use print on demand to extend their reach. They’re not large organisations bound by daily print cycles and big overheads, they can just publish what they want when they want in whatever quantity makes sense.
Which is one more challenge facing the news business, given that it remains slow to grasp the conversational nature of online and that its one-size-fits-all model and heavy daily overheads make it far less nimble than web-first newcomers.
As an aside, someone in the communities workshop told us of a friend who took the best of her blog entries for the year, had them printed and gave them to family and friends at Christmas. Plenty of potential in that idea.
Blog to print publishing
Zinepal lets you import content from your blog, or any RSS feed, and turns it into an ezine with a downloadable pdf, ebook format and optional public webpage complete with RSS feeds. Thanks to @stephenharlow for the link.
This is a free, no frills service which gives you a very straightforward layout, option to upload a single logo/image and a choice of five fonts. It’s very quick, this is what my Evolving Newsroom Zine pdf looked like after three minutes’ work:
Zinepal won’t suit everyone but might, say, work for someone with a local-focused blog who wants to print the best of it from time to time and do a letterbox drop or have some promotional material to hand out at public events.
Wikipedia to book publishing
Then there’s the German company PediaPress which was profiled by Techcrunch recently. PediaPress, in association with the Wikimedia Foundation, let you collate and print Wikipedia entries in a book.
The books can be created with a table of contents or category lists and can be downloaded as free PDF files but also ordered as a printed book from PediaPress. PediaPress books are bound in dimensions 8″ x 5.5″ with a color cover and black & white interior, and the prices are reasonable. The cost of a book depends on the number of pages contained in addition to a base fee (starting at $8.90 for 100 pages) and worldwide shipping that’s charged extra.
The service has only just started offering English language printing and only in beta, but is already available in German and a few other languages.
This kind of thing has terrific potential for education. Imagine being able to collate the best of freely available online resources into book one for this class, book two for that class.
Tags: magcloud, print on demand, web-to-print, zinepal


Dear Julie,
I enjoyed your article on web-to-print. These services are also available in New Zealand. Would you be interested on doing a follow-up article on a New Zealand company, such as ourselves, who also provide these services? We are happy to help as it would be great if Kiwis knew that they don’t have to go overseas for web-to-print!
Marguerite
Hi Marguerite. Thanks for your comment and yes I am planning on doing a follow-up post on web-to-print and on-demand services in New Zealand. By all means get in touch directly if you like at julie at evolvingnewsroom.co.nz
Hi Julie,
I have just self-published two books in a series of three. But I need a minimum print run of 1000 to make it worth my while using traditional printing. Now I’ve just published one of the books in America using a print on demand company called Createspace, which links up with Amazon. I can print only as many books as there is a demand for. I’m considering doing the print-on-demand thing back here in New Zealand for the third book so I don’t have to deal with that huge initial cost. Do you know who in New Zealand could do a professional but good-value-for-money job?
Regards,
Angus
Hi Angus, I’ve not personally used any on-demand printers here but I know http://podgenie.co.nz/ are doing documents on demand and may be able to help you with a book, and a previous commenter here runs http://www.selfpublish.co.nz which might be worth checking out. If I come across anyone else I’ll let you know.
Podgenie is no longer a valid domain, they are the same company as selfpublish.co.nz anyway….
Thanks David.