Sorry, meant to respond to your comment earlier.

I’m not sure how filing 300 words to the web before lunch would work in a non-news industry, but I guess some of the principles transfer pretty well.

I’m thinking of the observations made in the book The Cluetrain Manifesto (http://www.cluetrain.com/) about the web changing the we do business generally.

Online, we are used to being able to talk directly to writers, bloggers etc – through comments like this or email – and give our feedback on ideas, services.

We are beginning to expect that generally. So companies need to be more open, accessible, transparent.

No, I know it’s not perfect. It’s a really big organisation that’s going through enormous change which hs not been made any easier by the legacy systems operating in every department.

(Note to self: try this on a smaller newsroom first next time).

But look how far it’s come since the website crew sat under the stairs on the 11th floor (okay, near the stairs) and no one on the paper even noticed we had a website.

And look how much content there is on the website now and how vibrant it is. And look at how many science stories are published online which previously would have mouldered in a holding queue until some space, maybe, came available in the paper.

Etc.