Tag Archives: tv

Looking forward to seeing NZ On Screen

By Julie Starr | Published: June 26, 2008
I had a sneak peak at the NZ On Screen website-in-progress last week and it looks great. I didn't have much time on it and didn't see much in the way of content because the site's still being developed and the content edited and checked for copyright. But first impressions suggest a lot of thought has gone into making the site user-friendly, intuitive to navigate and packing all the tools you need to enjoy watching moving images on a computer screen.
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Bring back Dougal Stevenson

By Julie Starr | Published: May 19, 2008
Every now and then I get an urge to create a Facebook group or something to campaign to bring back Dougal Stevenson. He was a TV newsreader in my youth, one of several with similar qualities. Dougal Stevenson didn't smile and joke with an attractive sidekick to let me know when the story was light, or grimace to let me know the story was serious, or banter with a cheeky weather presenter or get matey with the sports guy (and pretend to know about sport).
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The case for hiring a video strategist

By Julie Starr | Published: March 3, 2008
There are a few nice notes in this post about online video strategies from Liz Foreman, a former TV manager who jumped to a Gannett newspaper site, WCPO.com in Cincinnati. For a start, Liz sees newspapers as being more serious about online than TV:
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Telegraph drops podcast, launches 7 TV programmes

By Julie Starr | Published: January 15, 2008
The Telegraph is adding seven TV programmes to its existing multimedia offerings. Digital editor Ed Roussel told the Guardian the investment was part of the group's digital strategy. "The future of news on the web is in the combination of text, video and user-generated content. This development is a major step in that direction."
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UK online ad spend ‘to overtake TV in 2009′

By Julie Starr | Published: January 15, 2008
Analysts are forecasting online ad spend will surpass TV ad spend in the UK by 2009. The study, by Group M, the media planning and buying agency owned by advertising heavyweight WPP Group, projects a 31% increase in online spend this year versus a 1% rise in TV ad spend.
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