Via RWW come some thoughts on what’s ahead from Google CEO Eric Schmidt. Five years from now the internet will be dominated by Chinese-language content. Today’s teenagers are the model of how the web will work in five years – they jump from app to app to app seamlessly. Five years is a factor of [...]
This is a bit of a lazyweb post because it’s Sunday and this is in my brain right now and I know I won’t have time to research it. I have a couple of questions about ads at the beginning of video clips on news websites, and price points for DVDs and online TV. It’s [...]
Video clip of Dougal Stevenson reading the news in NZ - in the good old days before presenters became chatty and emotive.
I've forgotten more TV shows and movies than I remember, which is what makes the new website NZ On Screen so good. In the past 20 minutes I've stumbled across McPhail and Gadsby, the first episode of Spot On and It's In The Bag, none of which I'd thought about in years. Lots of years. (My, Selwyn Toogood had lovely enunciation.)
Country Calendar must be one of the few New Zealand media institutions that truly count as 'iconic'. The weekly programme, which casts light on NZ farming, hasn't looked back since its launch in 1966 and the current theme tune must be one of the most readily identifiable sounds for any Kiwi. This clip gives a glimpse of what the programme used to look, and sound, like.
I had a sneak peak at the NZ On Screen website-in-progress last week and it looks great. I didn't have much time on it and didn't see much in the way of content because the site's still being developed and the content edited and checked for copyright. But first impressions suggest a lot of thought has gone into making the site user-friendly, intuitive to navigate and packing all the tools you need to enjoy watching moving images on a computer screen.
Every now and then I get an urge to create a Facebook group or something to campaign to bring back Dougal Stevenson. He was a TV newsreader in my youth, one of several with similar qualities. Dougal Stevenson didn't smile and joke with an attractive sidekick to let me know when the story was light, or grimace to let me know the story was serious, or banter with a cheeky weather presenter or get matey with the sports guy (and pretend to know about sport).
There are a few nice notes in this post about online video strategies from Liz Foreman, a former TV manager who jumped to a Gannett newspaper site, WCPO.com in Cincinnati. For a start, Liz sees newspapers as being more serious about online than TV:
The Telegraph is adding seven TV programmes to its existing multimedia offerings. Digital editor Ed Roussel told the Guardian the investment was part of the group's digital strategy. "The future of news on the web is in the combination of text, video and user-generated content. This development is a major step in that direction."
Analysts are forecasting online ad spend will surpass TV ad spend in the UK by 2009. The study, by Group M, the media planning and buying agency owned by advertising heavyweight WPP Group, projects a 31% increase in online spend this year versus a 1% rise in TV ad spend.
Saturday, August 7, 2010
1 Comment