Tag Archives: strategy
When every conversation = talking to the press
This hits a nail on the head very nicely, I think. It's from Seamus McCauley on Virtual Economics. After extolling the virtues of a hayfever remedy that worked particularly well for him he goes on to deliver the following media strategy advice for companies. This is what marketing looks like: produce something good that people want to tell their friends about, and let them get on with it.
The case for hiring a video strategist