There are a few nice notes in this post about online video strategies from Liz Foreman, a former TV manager who jumped to a Gannett newspaper site, WCPO.com in Cincinnati. For a start, Liz sees newspapers as being more serious about online than TV:
Saturday, February 23, 2008
This hits a nail on the head very nicely, I think. It's from Seamus McCauley on Virtual Economics. After extolling the virtues of a hayfever remedy that worked particularly well for him he goes on to deliver the following media strategy advice for companies. This is what marketing looks like: produce something good that people want to tell their friends about, and let them get on with it.
Evolving Links
Monday, March 3, 2008
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