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This is the blog of Julie Starr. I write about the news business and consult on newsroom integration and change projects.
I am currently working on...
* Newsroom change management and web-and-print development for Fairfax Media NZ.
* Media liaison for Webstock 2012. It's going to be another great conference: here's the speaker list. Email me if you'd like to interview one of these smart people. (We'll do our best depending on everyone's availability.) julie@allaboutthestory.com.
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Tag Archives: Shane Richmond
What journalists need to know about SEO
This is a useful read for any journalist coming to terms with writing for the web and why that means understanding keywords and search engine optimisation. It was written by Shane Richmond, Communities Editor for telegraph.co.uk, for the British Journalism Review. The “Gotcha” headline on a Sun front-page splash about the sinking of the General Belgrano is one of the most famous, or infamous depending on your taste, in the history of British journalism. Yet no web producer with any experience would consider a headline like that today.
Posted in Journalism, Tools for Journalists Also tagged Journalism, keywords, optimise, search, seo, Telegraph, writing Leave a comment
Finished? No, it’s the story so far
Shane Richmond (the Telegraph's Communities Editor) does a good job revisiting the issue of what 'finished' looks like in the fast-paced world of digital publishing. In print, a story wasn't published until it was 'finished': written, edited, edited again, sub-edited, sub-edited again, proofread and so on. Only then did we hit 'send' and hand it over to the printers - at around 9.30pm, the deadline for the first edition of a daily newspaper.
Posted in Journalism, Newspapers, Social Media Also tagged deadlines, Telegraph, web-first, workflow Leave a comment
The evolution of blogs, put simply