The Evolving Newsroom

News companies could do more to lead the conversation

I can't remember where I picked up this link to Seth Godin's post on how the New York Times could do better, but it's a goody. A couple of points from it: 1. Use their influence and brand to enable users to spread their content. Why, precisely, aren't the Zagats guides a NY Times product? Or Yelp? That's a quarter of a billion dollars worth of value that the paper with the most influential restaurant reviews page didn't create. Why didn't they build Wikipedia? Or a platform to influence the way politicians govern?