Tag Archives: seo

How Google works – the graphic

By Julie Starr | Published: July 3, 2010

I came across this via a link on Twitter (can’t remember who, sorry) and thought I’d post it for my students.

Posted in Social Media, Tools for Journalists | Also tagged advertising, google, search | Leave a comment

What journalists need to know about SEO

By Julie Starr | Published: December 30, 2008

This is a useful read for any journalist coming to terms with writing for the web and why that means understanding keywords and search engine optimisation. It was written by Shane Richmond, Communities Editor for telegraph.co.uk, for the British Journalism Review. The “Gotcha” headline on a Sun front-page splash about the sinking of the General Belgrano is one of the most famous, or infamous depending on your taste, in the history of British journalism. Yet no web producer with any experience would consider a headline like that today.

Posted in Journalism, Tools for Journalists | Also tagged Journalism, keywords, optimise, search, Shane Richmond, Telegraph, writing | Leave a comment

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This is the blog of Julie Starr. I write about the news business and consult on newsroom integration and change projects.

I am currently working on...

* Newsroom change management and web-and-print development for Fairfax Media NZ.

* Media liaison for Webstock 2012. It's going to be another great conference: here's the speaker list. Email me if you'd like to interview one of these smart people. (We'll do our best depending on everyone's availability.) julie@allaboutthestory.com.
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