The Interactive Advertising Bureau says online ad spend was up sharply in the fourth quarter, and total internet spending for 2008 up a whopping 43% year-on-year to $193 million. But there’s a spike in the tail: spending in the fourth quarter was 3% down over the immediatlely proceeding period.
Thursday, February 26, 2009
I told myself I wouldn’t bother rounding up bad news about the new business anymore but feel like pointing to these: NZ writedowns hurt APN’s profit “Another Australasian media company – APN News & Media – is reducing the value of key assets as the advertising downturn bites on both sides of the Tasman. “The [...]
Thursday, September 18, 2008
It's a question newspaper sites eventually face: do we or don't we charge for access to our archives? Assuming, of course, that they have a searchable archive. Times Online, the website of the Times newspaper in the UK, launched its archive in June on a free trial basis and has just announced it is putting much of it behind a paywall, according to the Guardian: An email to users described the first three months of the archive as the "free introductory period" and explained that although featured articles on the archive homepage would remain free, access will be charged at £4.95 for one day, £14.95 for one month and £74.95 for one year.
Monday, June 30, 2008
From a Washington Post media piece about still-declining ad revenue and "hiring freezes turned to buyouts and then to layoffs" come these two rather grim quotes.
Saturday, May 3, 2008
I can never resist a bit of doomsaying from Silicon Alley Insider's Henry Blodget. This time he's arguing that within ten years newspaper circulation and advertising revenue will be a quarter what it is now. Why? Because: 1. As circulations and ad revenue continue to fall, print economies-of-scale will reverse, cutting further into already shrinking print margins.
Sunday, March 30, 2008
Nothing like a bit of Silicon Alley Insider gloom for a Monday morning. So here's a piece about US newspapers experiencing their worst drop in paid advertising revenue for 50 years. It serves as a reasonable opener to Eric Alterman's excellent essay in The New Yorker: Out of Print: The death and life of the American newspaper.
Sunday, March 9, 2008
Nytimes.com and the Financial Times have both picked up traffic to their sites since dropping their paywalls but there hasn't been a corresponding rise in ad revenue, according to Silicon Alley Insider. A couple of interesting comments on the SAI piece.
Saturday, January 26, 2008
Rupert Murdoch says the part-paywall will remain at the WSJ. "The really specialized (material) giving the greatest insights, that will still be a subscription service," he said at Davos.
Wednesday, January 16, 2008
Trinity Mirror has bought The Career Engineer Ltd , paying an initial £1.9m. Trinity expects the site to generate more than £500,000 in revenue in its first year.
Tuesday, January 15, 2008
Analysts are forecasting online ad spend will surpass TV ad spend in the UK by 2009. The study, by Group M, the media planning and buying agency owned by advertising heavyweight WPP Group, projects a 31% increase in online spend this year versus a 1% rise in TV ad spend.
Evolving Links
Thursday, February 26, 2009
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