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This is the blog of Julie Starr. I write about the news business and consult on newsroom integration and change projects.
I am currently working on...
* Newsroom change management and web-and-print development for Fairfax Media NZ.
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Tag Archives: readership
Traffic’s up, where’s the revenue?
Nytimes.com and the Financial Times have both picked up traffic to their sites since dropping their paywalls but there hasn't been a corresponding rise in ad revenue, according to Silicon Alley Insider. A couple of interesting comments on the SAI piece.
In search of a better online metric
This is worth a look if you're a news-hungry Twitter fan. It's a list of news organisations posting updates to Twitter.
News? No thanks, not really interested
Roy Greenslade does a piece on research that confirms what we already know: fewer people are buying newspapers. But it also shows that fewer people are consuming news full stop.
Want teens to read news? First you’ve got to find them
Wondering how to get teenagers interested in news? Here's a few insights from a US report. 1. They won't come to you so you have to go to them 2. If something catches their eye they'll take a look, but they won't go looking for news.
Telegraph.co.uk claims top spot in UK