Tag Archives: reader engagement

Sulzberger: We must invest in our newsrooms

By Julie Starr | Published: May 12, 2009
From a Nieman conference on Public Interest Journalism: Winner or Loser in the On-Line Era comes a transcript of a conversation with New York Times publisher Arthur Sulzberger Jr.
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‘Content is no longer king; context is’

By Julie Starr | Published: September 12, 2008
Food for thought from BusinessWeek, a US publication experimenting with involving readers in magazine issues from conception through publication and subsequent debate. "[The idea] is to reinvent journalism as a process that involves the reader in the front end, to advocate story ideas; in the middle, to inform the reporting of a story; and in the end, to expand on the conversation a story creates. That latter conversation is not a letter-to-the-editor monologue, but rather a dialogue between the professional writers and the audience."
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Radio NZ gets it right, again

By Julie Starr | Published: January 28, 2008
I posted the other day about Radio NZ adding news feeds on Twitter, which I think is a great move. There are quite a few US and UK news feeds available, but as far as I'm aware RNZ is the only New Zealand news organisation providing feeds to the Twitterati. So well done them.
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Post uses surveys to engage readers, generate stories

By Julie Starr | Published: January 27, 2008
British regional paper The Lancashire Evening Post has added monthly surveys on hot issues like local environmentalism and trasnport to boost reader engagement on its website.
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Telegraph readers get Q&A with BBC chief

By Julie Starr | Published: January 21, 2008
The Telegraph in London from time to time invites guests in to respond to questions set by readers. The most recent was BBC director-general Mark Thompson.
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