A A
RSS

Tag Archive | "paul bradshaw"

Link wrap: ‘content farms’ and tweeting trials

Sunday, December 20, 2009

3 Comments

A few things that crossed my radar recently. A rant about the failings of tech news and the (lack of) incentives causing it. From louisgray.com. I believe “fast food news” also can refer to the mass hysteria over making sure every site posts the news that a major browser or a major operating system has [...]

A primer on new media business models

Thursday, June 18, 2009

1 Comment

Paul Bradshaw posted a primer a while back on how the web has changed the economics of news. It’s a good read if you’re new to thinking about new media business models but also well worth reading as a refresher. From the post: 1. Atomisation of news consumption In the physical world news came as [...]

Twelve questions to ask about your business

Friday, January 16, 2009

0 Comments

Paul Bradshaw of Online Journalism Blog has a list of very good questions to ask yourself if you're in the news business and searching for an online business model. And who in the news business isn't? In a slide show he's posted on SlideShare (it's embedded here too), Paul suggests thinking about a model that doesn't rely on advertising or subscriptions and to think outside of content - "people pay for platforms and services".

How to sell newspaper ads online

Monday, September 15, 2008

0 Comments

I've touched before on the need for newspaper ad sales teams to get better at selling ads online. This post from Paul Bradshaw at Online Journalism Blog is a must-read on the subject. He offers up "ten ways that ad sales people can save newspapers": 1. Stop treating web ads as second class. 2. Stop selling adverts on static pages. 3. Sell advertising against search terms.

The world according to news editors

Wednesday, April 23, 2008

0 Comments

OnlineJournalismBlog has generated some data maps showing how much coverage various newspapers' editors give to various countries. The country expands if it gets lots of coverage, shrinks like a deflating balloon if it gets very little. (Thanks to NZBC for the link).

Keep it short, sharp and to the point

Tuesday, February 19, 2008

0 Comments

The ever-readable Paul Bradshaw kicked off a series on online journalism basics recently with the importance of brevity - both for writing and for multimedia. It's a good point that can't be made too often so here it comes again

Advertise Here
advertising bbc blogs Business Models clay shirky community data design distribution facebook guardian images integration jeff jarvis Journalism links Murdoch news Newspapers newsrooms nytimes nz nzherald outsourcing paywalls reader engagement readership revenue rss rww search Social Media social media Telegraph tools tv Twitter uk Video visualisation webstock wintec workflow writing WSJ