Tag Archives: paul bradshaw
A primer on new media business models
Paul Bradshaw posted a primer a while back on how the web has changed the economics of news. It’s a good read if you’re new to thinking about new media business models but also well worth reading as a refresher. From the post: 1. Atomisation of news consumption In the physical world news came as [...]
Posted in Business Models, Journalism, Mobile & Tablets Also tagged Business Models, Journalism, Newspapers 1 Comment
Twelve questions to ask about your business
Paul Bradshaw of Online Journalism Blog has a list of very good questions to ask yourself if you're in the news business and searching for an online business model. And who in the news business isn't?
In a slide show he's posted on SlideShare (it's embedded here too), Paul suggests thinking about a model that doesn't rely on advertising or subscriptions and to think outside of content - "people pay for platforms and services".
How to sell newspaper ads online
I've touched before on the need for newspaper ad sales teams to get better at selling ads online. This post from Paul Bradshaw at Online Journalism Blog is a must-read on the subject. He offers up "ten ways that ad sales people can save newspapers": 1. Stop treating web ads as second class. 2. Stop selling adverts on static pages. 3. Sell advertising against search terms.
The world according to news editors
OnlineJournalismBlog has generated some data maps showing how much coverage various newspapers' editors give to various countries. The country expands if it gets lots of coverage, shrinks like a deflating balloon if it gets very little. (Thanks to NZBC for the link).
Link wrap: ‘content farms’ and tweeting trials