Tag Archives: overseas

More UK sites sell advertising overseas

By Julie Starr | Published: August 11, 2008
Johnston Press, which publishes the Scotsman and a host of regional newspapers in the UK, is selling overseas advertising on its websites. Visitors outside the UK and Ireland will see ads relevant to their countries. Johnston Press is using the same ad agency as the Telegraph, AdGent 007, according to journalism.co.uk.
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Telegraph sells ads at home and abroad

By Julie Starr | Published: July 20, 2008
Every now and again you read something and think 'about time'. This (via PaidContent) is one of those things: "After Mail Online’s about-turn, GMG’s GuardianAmerica.com launch and Times Online’s WSJ.com link-up, now the UK’s number-two online paper Telegraph.co.uk has decided to make money from the majority of its users that come from outside its native UK, giving AdGent 007 a license to sell its overseas ad inventory to international advertisers, NMA reports.
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More foreign readers than local for UK news sites

By Julie Starr | Published: January 23, 2008
Foreign users outnumber domestic readers on UK news websites, according to research from comScore. Media Bulletin reports that the Daily Mail has the highest proportion of overseas users, at 69%, while many others attract 50%-60% of their readers from abroad.
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