Tag Archives: optimise

This is a useful read for any journalist coming to terms with writing for the web and why that means understanding keywords and search engine optimisation. It was written by Shane Richmond, Communities Editor for telegraph.co.uk, for the British Journalism Review. The “Gotcha” headline on a Sun front-page splash about the sinking of the General Belgrano is one of the most famous, or infamous depending on your taste, in the history of British journalism. Yet no web producer with any experience would consider a headline like that today.