Tag Archives: nytimes

DIY advertising at the NY Times

A couple of new tricks from the New York Times.
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Sulzberger: We must invest in our newsrooms

From a Nieman conference on Public Interest Journalism: Winner or Loser in the On-Line Era comes a transcript of a conversation with New York Times publisher Arthur Sulzberger Jr.
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US news sites get 67m visitors a month

Via Publicitas: Newspaper Web Sites Average More Than 67 Million Visitors Each Month in 2008; Web Audience Grows 8.6 Percent in Last Year’s Fourth Quarter Average monthly unique audience figures for newspaper Web sites grew by nearly 7.3 million in 2008 to 67.3 million visitors, an increase of 12.1 percent over 2007, according to a [...]
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Blodget to NY Times: cut costs, raise print prices, explore an online subscription

More on business models. This time Henry Blodget of Silicon Alley Insider offers a business model to the New York Times which comprises cutting costs by 40%, raising the price of  the print subscription and introducing an online subscription. It’s an interesting read. 3.  Explore Charging An Online Subscription Fee Before you scream that we [...]
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Link wrap: NY Times, iTunes for news, Al Jazeera footage

Michael Hirschorn ponders on the future of journalism and the New York Times' chance of survival in www.theatlantic.com:
The Web site, nytimes.com, boasted an impressive 20 million unique users for the month of October, making it the fifth-ranked news site on the Internet in terms of total visitors. (The October numbers were boosted by interest in the election, but still …) The print product, meanwhile, is sold to a mere million readers a day and dropping, and the Sunday print edition to 1.4 million (and also dropping). Print and Web metrics are not apples-to-apples, but it’s intuitively the case that the Web has extended The Times’ reach many times over.
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