Business models: things not to do
From Clay Shirky a demolition of the notion that some form of micropayments can save publishers: The essential thing to understand about small payments is that users don’t like being nickel-and-dimed. We have the phrase ‘nickel-and-dimed’ because this dislike is both general and strong. The result is that small payment systems don’t survive contact with online markets, because we express our hatred of small payments by switching to alternatives, whether supported by subscription or subsidy.
Thursday, March 19, 2009
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