Tag Archives: linking out

Get a leg-up by linking out

By Julie Starr | Published: November 10, 2008
I love websites that point me helpfully in the direction of more information on the topic I'm reading about - maps, documents, related posts, how-tos etc. News sites are often reluctant, however, to point people away from their websites, preferring to link to previous stories on their own site. Scott Karp at Publishing 2.0 has been having a blitz on the value he sees for news organisations in linking out.
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Linking out ‘works’ for news sites

By Julie Starr | Published: July 20, 2008
Speaking of links, this is a nice little piece from a guy called David Eaves who has an SEO company in the UK. I won't pretend to be able to recreate the maths, but in essence he collected a few vital statistics for large mainstream websites - including incoming and outgoing links - threw them into an Excel spreadsheet and came up with a chart...
Posted in Newspapers, Social Media | Also tagged , | Leave a comment