Tag Archives: conversation

News companies could do more to lead the conversation

By Julie Starr | Published: December 7, 2008
I can't remember where I picked up this link to Seth Godin's post on how the New York Times could do better, but it's a goody. A couple of points from it: 1. Use their influence and brand to enable users to spread their content. Why, precisely, aren't the Zagats guides a NY Times product? Or Yelp? That's a quarter of a billion dollars worth of value that the paper with the most influential restaurant reviews page didn't create. Why didn't they build Wikipedia? Or a platform to influence the way politicians govern?
Posted in Communities, Newspapers | Also tagged , , , , | Leave a comment

When every conversation = talking to the press

By Julie Starr | Published: February 23, 2008
This hits a nail on the head very nicely, I think. It's from Seamus McCauley on Virtual Economics. After extolling the virtues of a hayfever remedy that worked particularly well for him he goes on to deliver the following media strategy advice for companies. This is what marketing looks like: produce something good that people want to tell their friends about, and let them get on with it.
Posted in Journalism | Also tagged , , , | Leave a comment