The Evolving Newsroom

‘Content is no longer king; context is’

Food for thought from BusinessWeek, a US publication experimenting with involving readers in magazine issues from conception through publication and subsequent debate. "[The idea] is to reinvent journalism as a process that involves the reader in the front end, to advocate story ideas; in the middle, to inform the reporting of a story; and in the end, to expand on the conversation a story creates. That latter conversation is not a letter-to-the-editor monologue, but rather a dialogue between the professional writers and the audience."