Tag Archives: brands

News companies could do more to lead the conversation

By Julie Starr | Published: December 7, 2008
I can't remember where I picked up this link to Seth Godin's post on how the New York Times could do better, but it's a goody. A couple of points from it: 1. Use their influence and brand to enable users to spread their content. Why, precisely, aren't the Zagats guides a NY Times product? Or Yelp? That's a quarter of a billion dollars worth of value that the paper with the most influential restaurant reviews page didn't create. Why didn't they build Wikipedia? Or a platform to influence the way politicians govern?
Posted in Communities, Newspapers | Also tagged , , , , | Leave a comment

We’re moving from news papers to news brands, says Rupert Murdoch

By Julie Starr | Published: November 16, 2008
This is an edited version of Rupert Murdoch's Boyer Lecture, The Future of Newspapers: Moving Beyond Dead Trees. TOO many journalists seem to take a perverse pleasure in ruminating on their pending demise. I know industries that are today facing stiff new competition from the internet: banks, retailers, phone companies and so on. But these sectors also see the internet as an extraordinary opportunity. But among our journalistic friends are some misguided cynics who are too busy writing their own obituary to be excited by the opportunity.
Posted in Business Models, Mobile & Tablets, Newspapers | Also tagged , , , | Leave a comment