Tag Archives: analytics

Analytics for journalists

By Julie Starr | Published: March 12, 2011
Updated with a couple of excellent contributions from Reuben Schwarz. I’m pulling together a few resources for journalists who are new to the web and in particular new to analytics. I like this slide show: Introduction to Web Analytics for Journalists I’m also using… Reuben Schwarz’s Six Rootin Tootin Myths About Analytics (which is highly [...]
Posted in Journalism | Also tagged , , | 5 Comments

Study finds Australian online audiences inflated

By Julie Starr | Published: February 13, 2011
From Publicitas comes the following summary of a ComScore study looking into the main discrepancy “between server-based and panel-based data”. It “reveals that cookie deletion can lead to large overstatements in servers’ measurement of the size of online audiences. Without appropriate adjustments, site-server measurement of the size of website audiences in Australia can be inflated [...]
Posted in Business Models | Also tagged , , | 2 Comments

Google holds the NZ search crown

By Julie Starr | Published: January 28, 2009
New Zealanders are hooked on Google if Hitwise‘s recent figures are anything to go by. In its monthly report the analytics company said 92.27 per cent of searches made in New Zealand in the 12 weeks to December 27 2008 were made through google.com or google.co.nz. This represents a 2.8% increase compared to 6 months [...]
Posted in Featured | Also tagged , , | 1 Comment

How to run the numbers on websites

By Julie Starr | Published: July 7, 2008
Type the url of any website into urlmetrix and you get instant numbers on what that site's Google page rank is, how many times it's been bookmarked to Del.icio.us, its Technorati rank, Compete rank, Google and Yahoo backlinks and more. Great fun punching in sites you know and seeing what comes up.
Posted in Featured, Tools for Journalists | Also tagged , , | Leave a comment