Tag Archives: advertising

Telegraph sells ads at home and abroad

By Julie Starr | Published: July 20, 2008
Every now and again you read something and think 'about time'. This (via PaidContent) is one of those things: "After Mail Online’s about-turn, GMG’s GuardianAmerica.com launch and Times Online’s WSJ.com link-up, now the UK’s number-two online paper Telegraph.co.uk has decided to make money from the majority of its users that come from outside its native UK, giving AdGent 007 a license to sell its overseas ad inventory to international advertisers, NMA reports.
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NZ online advertising grew 67pc in Q1

By Julie Starr | Published: June 3, 2008
Online advertising in the first quarter of the year grew 67.2 percent from a year ago to new record $46 million, according to a survey reported by NZPA (via www.publicitas.com).
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US newspaper websites take 27% local online ad share

By Julie Starr | Published: April 28, 2008
Advertising sales on US newspaper websites are in good shape, according to a Borrell Associates survey of 3,000 sites in various-sized markets.
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First, the bad news

By Julie Starr | Published: March 30, 2008
Nothing like a bit of Silicon Alley Insider gloom for a Monday morning. So here's a piece about US newspapers experiencing their worst drop in paid advertising revenue for 50 years. It serves as a reasonable opener to Eric Alterman's excellent essay in The New Yorker: Out of Print: The death and life of the American newspaper.
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Outsourcing ads and consolidating sales

By Julie Starr | Published: March 26, 2008
Another one for the outsourcing archive: a Fort Worth, Texas, newspaper, the Star-Telegram, is joining the ranks of US newspapers outsourcing advertising artwork to India. The paper is transferring 26 ad artist jobs to a US company working out of New Delhi.
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