Tag Archives: advertising

Plan B for newspapers: leave online alone

By Julie Starr | Published: March 25, 2009
A provocative line from Silicon Alley Insider suggesting that since newspapers are not proving very adept at publishing and selling advertising online, maybe they should just pare their business down and stick to print.
Posted in Business Models, Newspapers | Also tagged , , | Leave a comment

Is your content unique enough to charge for it?

By Julie Starr | Published: March 24, 2009
Steve Yelvington poses eight points for newspaper owners to consider when thinking about erecting a paywall (thanks to @shanerichmond for the link).
Posted in Business Models, Newspapers | Also tagged , , | Leave a comment

NZ online ad spend up 22%

By Julie Starr | Published: February 26, 2009
The Interactive Advertising Bureau says online ad spend was up sharply in the fourth quarter, and total internet spending for 2008 up a whopping 43% year-on-year to $193 million. But there’s a spike in the tail: spending in the fourth quarter was 3% down over the immediatlely proceeding period.
Posted in In Brief | Also tagged , , | Leave a comment

How to sell newspaper ads online

By Julie Starr | Published: September 15, 2008
I've touched before on the need for newspaper ad sales teams to get better at selling ads online. This post from Paul Bradshaw at Online Journalism Blog is a must-read on the subject. He offers up "ten ways that ad sales people can save newspapers": 1. Stop treating web ads as second class. 2. Stop selling adverts on static pages. 3. Sell advertising against search terms.
Posted in Business Models, Newspapers | Also tagged , | Leave a comment

More UK sites sell advertising overseas

By Julie Starr | Published: August 11, 2008
Johnston Press, which publishes the Scotsman and a host of regional newspapers in the UK, is selling overseas advertising on its websites. Visitors outside the UK and Ireland will see ads relevant to their countries. Johnston Press is using the same ad agency as the Telegraph, AdGent 007, according to journalism.co.uk.
Posted in Newspapers | Also tagged , , | Leave a comment