Tag Archives: advertising

Waikato Times to become morning paper

By Julie Starr | Published: June 28, 2011
Well, well, well. The Waikato Times, part of Fairfax Media NZ, announced yesterday it would become a morning newspaper as of September this year. Here’s the blurb: The newspaper is New Zealand’s fourth largest daily and is the only afternoon paper in the country serving a major urban centre. It moved the Saturday edition to [...]
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WashPo sponsors #election tag on Twitter

By Julie Starr | Published: November 2, 2010
I noticed a number of promoted tweets from @washingtonpost earlier then came across this post from Poynter explaining their #Election strategy thus: It’s a pretty safe bet that the election will be a hot topic on Twitter on Tuesday, and The Washington Post plans to capitalize on users’ interest by sponsoring an election-related trending topic. The Post’s [...]
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How Google works – the graphic

By Julie Starr | Published: July 3, 2010
I came across this via a link on Twitter (can’t remember who, sorry) and thought I’d post it for my students.
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Time spent vs ad spend ‘out of whack’

By Julie Starr | Published: June 9, 2010
There are a few interesting numbers in this slide presentation on internet trends made at a marketing conference in New York by Morgan Stanley’s Mary Meeker. (Links to a pdf download.) She points to big growth in mobile and the iPad being one of the fastest growing ‘new consumer computing devices’ ever. This one caught [...]
Posted in Business Models, Journalism, Mobile & Tablets | Also tagged , | 2 Comments

Video ads and price points

By Julie Starr | Published: March 28, 2010
This is a bit of a lazyweb post because it’s Sunday and this is in my brain right now and I know I won’t have time to research it. I have a couple of questions about ads at the beginning of video clips on news websites, and price points for DVDs and online TV. It’s [...]
Posted in Journalism, Newspapers | Also tagged , , , , , | 2 Comments