How Google works – the graphic
I came across this via a link on Twitter (can’t remember who, sorry) and thought I’d post it for my students.
Tag Archive | "advertising"
Time spent vs ad spend ‘out of whack’
Wednesday, June 9, 2010
There are a few interesting numbers in this slide presentation on internet trends made at a marketing conference in New York by Morgan Stanley’s Mary Meeker. (Links to a pdf download.) She points to big growth in mobile and the iPad being one of the fastest growing ‘new consumer computing devices’ ever. This one caught [...]
Video ads and price points
Sunday, March 28, 2010
This is a bit of a lazyweb post because it’s Sunday and this is in my brain right now and I know I won’t have time to research it. I have a couple of questions about ads at the beginning of video clips on news websites, and price points for DVDs and online TV. It’s [...]
Plan B for newspapers: leave online alone
Wednesday, March 25, 2009
A provocative line from Silicon Alley Insider suggesting that since newspapers are not proving very adept at publishing and selling advertising online, maybe they should just pare their business down and stick to print.
Is your content unique enough to charge for it?
Tuesday, March 24, 2009
Steve Yelvington poses eight points for newspaper owners to consider when thinking about erecting a paywall (thanks to @shanerichmond for the link).
NZ online ad spend up 22%
Thursday, February 26, 2009
The Interactive Advertising Bureau says online ad spend was up sharply in the fourth quarter, and total internet spending for 2008 up a whopping 43% year-on-year to $193 million. But there’s a spike in the tail: spending in the fourth quarter was 3% down over the immediatlely proceeding period.
How to sell newspaper ads online
Monday, September 15, 2008
I've touched before on the need for newspaper ad sales teams to get better at selling ads online. This post from Paul Bradshaw at Online Journalism Blog is a must-read on the subject. He offers up "ten ways that ad sales people can save newspapers": 1. Stop treating web ads as second class. 2. Stop selling adverts on static pages. 3. Sell advertising against search terms.
More UK sites sell advertising overseas
Monday, August 11, 2008
Johnston Press, which publishes the Scotsman and a host of regional newspapers in the UK, is selling overseas advertising on its websites. Visitors outside the UK and Ireland will see ads relevant to their countries. Johnston Press is using the same ad agency as the Telegraph, AdGent 007, according to journalism.co.uk.
Telegraph sells ads at home and abroad
Sunday, July 20, 2008
Every now and again you read something and think 'about time'. This (via PaidContent) is one of those things: "After Mail Online’s about-turn, GMG’s GuardianAmerica.com launch and Times Online’s WSJ.com link-up, now the UK’s number-two online paper Telegraph.co.uk has decided to make money from the majority of its users that come from outside its native UK, giving AdGent 007 a license to sell its overseas ad inventory to international advertisers, NMA reports.
NZ online advertising grew 67pc in Q1
Tuesday, June 3, 2008
Online advertising in the first quarter of the year grew 67.2 percent from a year ago to new record $46 million, according to a survey reported by NZPA (via www.publicitas.com).
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