A provocative line from Silicon Alley Insider suggesting that since newspapers are not proving very adept at publishing and selling advertising online, maybe they should just pare their business down and stick to print.
Tuesday, March 24, 2009
Steve Yelvington poses eight points for newspaper owners to consider when thinking about erecting a paywall (thanks to @shanerichmond for the link).
Thursday, February 26, 2009
The Interactive Advertising Bureau says online ad spend was up sharply in the fourth quarter, and total internet spending for 2008 up a whopping 43% year-on-year to $193 million. But there’s a spike in the tail: spending in the fourth quarter was 3% down over the immediatlely proceeding period.
Monday, September 15, 2008
I've touched before on the need for newspaper ad sales teams to get better at selling ads online. This post from Paul Bradshaw at Online Journalism Blog is a must-read on the subject. He offers up "ten ways that ad sales people can save newspapers": 1. Stop treating web ads as second class. 2. Stop selling adverts on static pages. 3. Sell advertising against search terms.
Monday, August 11, 2008
Johnston Press, which publishes the Scotsman and a host of regional newspapers in the UK, is selling overseas advertising on its websites. Visitors outside the UK and Ireland will see ads relevant to their countries. Johnston Press is using the same ad agency as the Telegraph, AdGent 007, according to journalism.co.uk.
Sunday, July 20, 2008
Every now and again you read something and think 'about time'. This (via PaidContent) is one of those things: "After Mail Online’s about-turn, GMG’s GuardianAmerica.com launch and Times Online’s WSJ.com link-up, now the UK’s number-two online paper Telegraph.co.uk has decided to make money from the majority of its users that come from outside its native UK, giving AdGent 007 a license to sell its overseas ad inventory to international advertisers, NMA reports.
Tuesday, June 3, 2008
Online advertising in the first quarter of the year grew 67.2 percent from a year ago to new record $46 million, according to a survey reported by NZPA (via www.publicitas.com).
Monday, April 28, 2008
Advertising sales on US newspaper websites are in good shape, according to a Borrell Associates survey of 3,000 sites in various-sized markets.
Sunday, March 30, 2008
Nothing like a bit of Silicon Alley Insider gloom for a Monday morning. So here's a piece about US newspapers experiencing their worst drop in paid advertising revenue for 50 years. It serves as a reasonable opener to Eric Alterman's excellent essay in The New Yorker: Out of Print: The death and life of the American newspaper.
Wednesday, March 26, 2008
Another one for the outsourcing archive: a Fort Worth, Texas, newspaper, the Star-Telegram, is joining the ranks of US newspapers outsourcing advertising artwork to India. The paper is transferring 26 ad artist jobs to a US company working out of New Delhi.
Evolving Links
Wednesday, March 25, 2009
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