This is the blog of Julie Starr. I write about the news business and consult on newsroom integration and change projects.
I am currently working on...
* Newsroom change management and web-and-print development for Fairfax Media NZ.
* Media liaison for Webstock 2012. It's going to be another great conference: here's the speaker list. Email me if you'd like to interview one of these smart people. (We'll do our best depending on everyone's availability.) julie@allaboutthestory.com.
All Evolving Newsroom
Post uses surveys to engage readers, generate stories
British regional paper The Lancashire Evening Post has added monthly surveys on hot issues like local environmentalism and trasnport to boost reader engagement on its website.
The Post told journalism.co.uk that the monthly 40-question surveys get a much stronger response than the daily poll. The survey results are published online and in print and used in features and editorials.