Outsourcing ads and consolidating sales
Another one for the outsourcing archive: a Fort Worth, Texas, newspaper, the Star-Telegram, is joining the ranks of US newspapers outsourcing advertising artwork to India. The paper is transferring 26 ad artist jobs to a US company working out of New Delhi.
And here’s one for the ‘well, that makes sense’ archive: AP is consolidating its print, broadcast and sales divisions. ‘in an effort to streamline its business dealings across media formats’.
Tags: advertising, Newspapers, outsourcing



Wed, Mar 26, 2008
Business Models, Newspapers