Emarketer reports that six out of 10 broadband users watch video online at least once a week. The good news for broadcasters is that “70% of internet users surveyed who watched television online did so because they had missed the programme when it was on TV. Nearly one in five said they watched TV online to watch programmes again, after having seen them first on a television set.”
The report is based on research by US company Horowitz Associates, who noted: “The data suggest that broadband video is not cannibalistic to linear video, but rather an enhancement to consumers’ traditional TV experience.”
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Online video ‘complements’ linear broadcasting
Emarketer reports that six out of 10 broadband users watch video online at least once a week. The good news for broadcasters is that “70% of internet users surveyed who watched television online did so because they had missed the programme when it was on TV. Nearly one in five said they watched TV online to watch programmes again, after having seen them first on a television set.”
The report is based on research by US company Horowitz Associates, who noted: “The data suggest that broadband video is not cannibalistic to linear video, but rather an enhancement to consumers’ traditional TV experience.”