Miami Herald outsources ad production to India

By Julie Starr | Published: January 3, 2008

The Miami Herald is outsourcing some advertising production work and website moderation to India. The project is starting with copywriting and design for a weekly community supplement. The move follows a similar step by the Sacramento Bee, another McClatchy title.

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http://outsourceportfolio.com/outsourcing-india-american-newspapers/ Look who else is outsourcing to India: American newspapers | Outsource Portfolio

[...] begins in a non-core area – such as advertising production or website related work. This is exactly what the Sacramento Bee and the Miami Herald (both owned by the McClatchy Co.) did back in 2007 and [...]

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This is the blog of Julie Starr and allaboutthestory.com - visit now to buy news features, images and cartoons. I write about the news business and consult on newsroom integration and change projects.

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