http://evolvingnewsroom.co.nz/is-10-the-magic-number-for-paywalls Links and observations on news and journalism Thu, 22 Jul 2010 01:45:57 +0000 hourly 1 http://wordpress.org/?v=3.0 http://evolvingnewsroom.co.nz/is-10-the-magic-number-for-paywalls/comment-page-1#comment-7220 Bill Bennett Sat, 12 Sep 2009 06:10:52 +0000 http://evolvingnewsroom.co.nz/?p=2465#comment-7220 10 percent sounds ambitious to me. I can't quote current numbers for the Australian Financial Review - which has the advantage of a wealthy, niche audience - but when three years ago the paying online audience wasn't even one percent of the total. 10 percent sounds ambitious to me. I can’t quote current numbers for the Australian Financial Review – which has the advantage of a wealthy, niche audience – but when three years ago the paying online audience wasn’t even one percent of the total.

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