Google holds the NZ search crown

By Julie Starr | Published: January 28, 2009

New Zealanders are hooked on Google if Hitwise‘s recent figures are anything to go by.

In its monthly report the analytics company said 92.27 per cent of searches made in New Zealand in the 12 weeks to December 27 2008 were made through google.com or google.co.nz.

This represents a 2.8% increase compared to 6 months ago (12 weeks ending 28 June 2008).

MSN Search and Yahoo! accounted for 1.63% and 3.36% of search traffic respectively.

The remaining 45 search engines in the Hitwise Search Engine Analysis Tool accounted for 2.74% of New Zealand searches.

Traffic from search engines to social networks increased by 32% over a six-month period.

Search engines continue to be the predominant way internet users navigate to key industries, with Google search properties driving the majority of traffic.

The most popular search terms typed into a search engine over the 12-week period were:

bebo
trademe
youtube
facebook
trade me
you tube
asb
westpac
miniclip
nzdating

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  • eric murphy

    I would like to make contact with artist Joycelyne McIntyre. She was born in Timaru in 1944. She had exhibitions in Hastngs, Timaru, Christchurch and Napier during the 1960,s before going to New Guinea to teach. Did she go back to NZ, or tour Europe?