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	<title>Comments on: Few bright spots in online-only figures</title>
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		<title>By: Bill Bennett</title>
		<link>http://evolvingnewsroom.co.nz/few-bright-spots-in-online-only-figures/comment-page-1#comment-4936</link>
		<dc:creator>Bill Bennett</dc:creator>
		<pubDate>Mon, 06 Jul 2009 06:38:24 +0000</pubDate>
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		<description>If anything things are much worse for print magazines transferring to online. I&#039;ve seen data showing online-only magazines attract about 10 percent of the revenue of print titles. 

Of course there are huge savings, but there&#039;s a typical death spiral when a magazine goes online only:

a) optimism over the new format, fresh start etc.
b) realisation that print might be 50 percent or more of total costs, but advertising revenues tend to fall by a greater amount and there&#039;s no way to make up for lost cover sales revenue.
c) the staff cuts begin - usually starting with editorial and quickly leading to even fewer readers and hence less advertising revenue.

There are answers to the problem but not within most existing publishing business models.</description>
		<content:encoded><![CDATA[<p>If anything things are much worse for print magazines transferring to online. I&#8217;ve seen data showing online-only magazines attract about 10 percent of the revenue of print titles. </p>
<p>Of course there are huge savings, but there&#8217;s a typical death spiral when a magazine goes online only:</p>
<p>a) optimism over the new format, fresh start etc.<br />
b) realisation that print might be 50 percent or more of total costs, but advertising revenues tend to fall by a greater amount and there&#8217;s no way to make up for lost cover sales revenue.<br />
c) the staff cuts begin &#8211; usually starting with editorial and quickly leading to even fewer readers and hence less advertising revenue.</p>
<p>There are answers to the problem but not within most existing publishing business models.</p>
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