Few bright spots in online-only figures

By Julie Starr | Published: July 3, 2009

Silicon Alley Insider has pulled together some figures on how well newspapers that have gone online-only are doing in the US.

Their verdict: Most Dead Newspapers Not Doing Well Online

sai-slides-1

There’s not enough data as far as I can see to draw conclusions but the slide show they’ve created is interesting to flick through and it’s something keep an eye on.

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This entry was posted in Business Models, Journalism, Newspapers. Bookmark the permalink. Post a comment or leave a trackback: Trackback URL.
  • http://billbennett.co.nz Bill Bennett

    If anything things are much worse for print magazines transferring to online. I’ve seen data showing online-only magazines attract about 10 percent of the revenue of print titles.

    Of course there are huge savings, but there’s a typical death spiral when a magazine goes online only:

    a) optimism over the new format, fresh start etc.
    b) realisation that print might be 50 percent or more of total costs, but advertising revenues tend to fall by a greater amount and there’s no way to make up for lost cover sales revenue.
    c) the staff cuts begin – usually starting with editorial and quickly leading to even fewer readers and hence less advertising revenue.

    There are answers to the problem but not within most existing publishing business models.