Via RWW come some thoughts on what’s ahead from Google CEO Eric Schmidt.
Five years from now the internet will be dominated by Chinese-language content.
Today’s teenagers are the model of how the web will work in five years – they jump from app to app to app seamlessly.
Five years is a factor of ten in Moore’s Law, meaning that computers will be capable of far more by that time than they are today.
Within five years there will be broadband well above 100MB in performance – and distribution distinctions between TV, radio and the web will go away.
“We’re starting to make significant money off of Youtube”, content will move towards more video.
“Real time information is just as valuable as all the other information, we want it included in our search results.”
There are many companies beyond Twitter and Facebook doing real time.
“We can index real-time info now – but how do we rank it?”
It’s because of this fundamental shift towards user-generated information that people will listen more to other people than to traditional sources. Learning how to rank that “is the great challenge of the age.” Schmidt believes Google can solve that problem.
Wow. Eric certainly has a lot to teach us here, and I definitely agree with most of the sentiments he’s expressed in this video.
But being the local news addict that I am, I can’t help but wondering where hyper-local newspapers fit into all of this. They certainly won’t be newspapers anymore, at least if they want to survive. I can see that that is for sure. Somehow they will have to learn to incorporate several media at once.
This video definitely drives home the intense need for local newspapers to get with the digitalization of print and the switch to transmedia information exchange. We NEED the newsrooms in our small towns to start uploading videos to a youtube channel. Not just because we want to have videos to look at, but because I’m afraid that if they don’t make this shift, they will become irrelevant and won’t survive. Does anyone know what I’m talking about?
This is the blog of Julie Starr. I write about the news business and consult on newsroom integration and change projects.
I am currently working on...
* Newsroom change management and web-and-print development for Fairfax Media NZ.
* Media liaison for Webstock 2012. It's going to be another great conference: here's the speaker list. Email me if you'd like to interview one of these smart people. (We'll do our best depending on everyone's availability.) julie@allaboutthestory.com.
All Evolving Newsroom
‘Distinctions between TV, radio & web will go’
Via RWW come some thoughts on what’s ahead from Google CEO Eric Schmidt.