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This is the blog of Julie Starr. I write about the news business and consult on newsroom integration and change projects.
I am currently working on...
* Newsroom change management and web-and-print development for Fairfax Media NZ.
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Day in the life of a Second Life reporter
Eric Krangel is a Reuters reporter covering a technology beat – with a difference. Eric is based in Reuters Headquarters in Second Life, the virtual world. (He also reports about Second Life). You can see Reuters’ Second Life news centre here. They also reported from Davos.
Beat Blogger’s David Cohn interviewed Eric to find out how he goes about it. It’s an interesting read. He makes the point that he’s not there to report on werewolves attacking vampires or other such fantastic aspects of life in the virtual world. He focuses instead on more familiar issues for a financial reporter:
He says reporting in a virtual world is not so different from anywhere else:
It makes good sense for Reuters to have people on the ground in Second Life. I don’t know how many competitors they have in there but more are sure to follow. Virtual worlds may seem like fringe activities now, but they’re growing in popularity and children are growing up with them.
I think that, just as news organisations need to learn how to use social networks and collaborative tools to stay engaged with their increasingly mobile online audiences, they also need to start wrapping their heads around the technology of virtual worlds. Where audiences go, they must follow.
Assigning a technology reporter to do what Eric’s doing seems like a simple enough starting point: set up base in Second Life, get comfortable with the technology, start telling stories and establishing a presence. Now that’s a beat I’d almost be tempted to go back to reporting for.
Anyone in New Zealand already have a reporter in SL?