Monthly Archives: December 2008

What journalists need to know about SEO

This is a useful read for any journalist coming to terms with writing for the web and why that means understanding keywords and search engine optimisation. It was written by Shane Richmond, Communities Editor for telegraph.co.uk, for the British Journalism Review. The “Gotcha” headline on a Sun front-page splash about the sinking of the General Belgrano is one of the most famous, or infamous depending on your taste, in the history of British journalism. Yet no web producer with any experience would consider a headline like that today.
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Common Craft on its success and business models

ReadWriteWeb have done a nice end-of-year profile on Common Craft, the folk who make the 'In Plain English' videos. It's a nice read and the part about why Common Craft decided to move away from its custom video service into its current licencing business model is interesting:
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JEANZ, penguins and keeping it simple

The prize for most enjoyable PowerPoint at the recent JEANZ (journalism educators of NZ) conference has to go to Susan Boyd-Bell, who demonstrated the value of keeping it simple and letting a few well-chosen quotes tell a story. The quotes come from students Susan interviewed as part of her research into the value of experiential learning, specifically on AUT's terrific student newspaper project Te Waha Nui.
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First step in bringing change: find the believers

Erik Ulken has posted a must-read top 10 list of lessons learned while setting up the data desk in the LA Times newsroom.

The data desk's job is to take detailed information that's dreary to read in text or table form and make it useful by presenting it in compelling and interactive formats. A well-known example is the LA Time's Homicide Map.
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How to see what people are linking to on Twitter

One of the most useful aspects of Twitter for me is following the links people post to their blogs and things they've been reading/watching. There's always good stuff in there. But Twitter's like a 24-hour water cooler - people drift in for a while then move on and you never know who's going to be there when you show up nor what you've missed in the meantime. Enter Twitturly, which lets you see what people have been linking to.
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