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This is the blog of Julie Starr. I write about the news business and consult on newsroom integration and change projects.
I am currently working on...
* Newsroom change management and web-and-print development for Fairfax Media NZ.
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Monthly Archives: July 2008
Wall Street Journal ‘nearly doubles’ audience
The Wall Street Journal is one of the few newspapers to keep some of its content behind a paywall online (meaning you have to subscribe to read some of the stories). This policy bucks the trend of recent years to offer everything free online for fear that your readers will just go elsewhere if you don't. A fair policy given that daily news outlets have relatively few points of difference from one another and there's no scarcity of news online.
See who’s doing what on Wikipedia
Here's a nice way to waste a little time. It's a map showing the latest edits to Wikipedia, what they were, who made them and where they're located. Thanks to NZBC for the link.
How to run the numbers on websites
Type the url of any website into urlmetrix and you get instant numbers on what that site's Google page rank is, how many times it's been bookmarked to Del.icio.us, its Technorati rank, Compete rank, Google and Yahoo backlinks and more. Great fun punching in sites you know and seeing what comes up.
Posted in Featured, Tools for Journalists Tagged analytics, links, ranking, urlmetrix Leave a comment
Ice cream guide to social media
Lee LeFever of Common Craft uses ice cream to explain the main benefits of social media. I love the way this guy works.
Voicemail belongs in a museum