Monthly Archives: July 2008
Telegraph sells ads at home and abroad
Every now and again you read something and think 'about time'. This (via PaidContent) is one of those things: "After Mail Online’s about-turn, GMG’s GuardianAmerica.com launch and Times Online’s WSJ.com link-up, now the UK’s number-two online paper Telegraph.co.uk has decided to make money from the majority of its users that come from outside its native UK, giving AdGent 007 a license to sell its overseas ad inventory to international advertisers, NMA reports.
Posted in Business Models, Newspapers Tagged advertising, geo-targeting, overseas, Telegraph Leave a comment
Linking out ‘works’ for news sites
Speaking of links, this is a nice little piece from a guy called David Eaves who has an SEO company in the UK. I won't pretend to be able to recreate the maths, but in essence he collected a few vital statistics for large mainstream websites - including incoming and outgoing links - threw them into an Excel spreadsheet and came up with a chart...
Lack of links one reason for lukewarm
hyperlocal experiment
For those keeping an eye on the success or otherwise of hyperlocal websites, this is worth a read. It's a Wall Street Journal piece about the less-than-stellar debut of a Washington Post hyperlocal site called LoudounExtra.com.
Claim your name online
From Howard Owens comes a useful list of tips for journalists who want to ‘own their own names’ – ie get yourself, your CV, website and blog established and visible in Google searches: Get a Facebook profile going. Use it to link to your site. Start a LinkedIn profile (be sure to take advantage of [...]
New look coming for the UK Telegraph